CPHI Podcast Series: Connecting the user to your product – Smart packaging for smart devices
Smart devices are revolutionising how we live our lives and changing the shape of the industries adopting them. One such industry is healthcare, where the benefits of context-aware devices and real-time data sharing are having tangible effects on patient outcomes.
Many smart devices, like wearable monitors, allow doctors to oversee a patient’s health status remotely, facilitating better decision-making and shifting healthcare management from hospitals to homes.
But with such rapid technological advancement comes a new challenge: user adoption.
In this month’s episode, CPHI speaks to Alex Driver, Senior Industrial Design Consultant at Team Consulting, about breaking down the barriers to smart device access.
He shares some of the pain points faced by new smart device owners and outlines strategies for making these accessible to even the most digitally-averse users.
We discuss the importance of packaging, the “unboxing” effect and how intelligent design can induce behaviour change.
Listen now to learn more about the about the rise of smart devices, and the strategies facilitating onboarding and adoption.
Related News
-
News CPHI Barcelona Speaker Interview: Rare diseases and the microbiome boom
At CPHI Barcelona (24–26 October, 2023) we took the time to catch up with one of our speakers, Rajiv Khatau who gave a presentation on: The Microbiome Boom - Unlocking Potential Through Listening to the Gut and was a panellist on:&... -
News CPHI Barcelona 2023 – the Product Innovation sessions: tired of leaking softgels?
Learn how to improve softgel seams and process efficacy from GELITA's presentation in the Product Innovation theatre from the Content hall at CPHI Barcelona in October 2023. -
News How to Commercialise an Advanced Therapy: Connect to Frankfurt on-demand
In this Connect to Frankfurt session, Andrea Zobel, Senior Director, Personalized Supply Chain at World Courier (Berlin Germany), Melissa Lattanzi, VP Emerging Therapies at AmerisourceBergen (King of Prussia, USA), and Hans-Peter Scherzer, Customer Suc... -
Sponsored Content CPHI Podcast Series: Key Considerations in Selecting the Right CMO Partner
In this month's episode we hear from Jayna Blake, Senior Project Manager for Technical Programs at Baxter BioPharma Solutions, on key considerations for successful CMO selection. -
News CPHI Podcast Series: Success in healthcare M&A, taking a people-first approach
Global mergers and acquisitions hit an all-time high in 2021, and in the life sciences industry these kinds of deals show no sign of slowing down. -
News Biomanufacturing Trends – Capacity, Capability and Careers
In this month's edition of the CPHI Webinar Series, experts from BioPlan Associates and NIBRT share insights on key trends impacting the biomanufacturing and bioprocessing sector. -
News CPHI Podcast Series: Orally Dissolving Tablets
In this month’s CPHI podcast, sponsored by Galien Pharma, we focus on the technology behind orally dissolving tablets. -
News Watch now: Pharma Trends 2022 Webinar
We are approaching the end of a year which saw global vaccine rollout for COVID-19, 44 novel drug approvals (to date) and the return of the CPHI Worldwide in-person event.
Position your company at the heart of the global Pharma industry with a CPHI Online membership
-
Your products and solutions visible to thousands of visitors within the largest Pharma marketplace
-
Generate high-quality, engaged leads for your business, all year round
-
Promote your business as the industry’s thought-leader by hosting your reports, brochures and videos within your profile
-
Your company’s profile boosted at all participating CPHI events
-
An easy-to-use platform with a detailed dashboard showing your leads and performance